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About HubSpot

HubSpot serves as a holistic CRM solution, seamlessly blending marketing, sales, and customer service functionalities. It enables businesses to streamline tasks like email marketing, social media management, lead generation, sales automation, and customer support, boosting operational efficiency and improving customer relationships.

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Here is a list of HubSpot Triggers and Actions

How to Integrate HubSpot with Appy Pie Automate

Follow the steps below to start integrating HubSpot using Appy Pie Automate:

  1. Go to Appy Pie Automate

  2. Create an account or login if you already have an account

  3. Search for the HubSpot App in the App directory

  4. Select a trigger event from the list

  5. Click on ‘Connect an Account’ and enter HubSpot account API key

  6. Your HubSpot app is now ready to integrate hundreds of apps supported on Appy Pie Automate.

A Quick Guide to HubSpot Integration Using Appy Pie Automate:

HubSpot Integrations using Appy Pie Automate

Welcome to our HubSpot Integrations page! Here, you'll find all the information you need about integrating HubSpot with other tools and platforms.

HubSpot is arguably the top marketing automation platform today, with its wide range of tools that can help businesses acquire and retain customers. Powerful as it is, the platform can be further expanded in its potential through HubSpot data integration. Appy Pie Automate is the perfect platform to integrate HubSpot with numerous other apps and tools and help you automate super specific but repetitive tasks in minutes!

With HubSpot integrations, you can connect your HubSpot account with other tools to create a seamless workflow and streamline your marketing, sales, and customer service processes. By integrating HubSpot with other platforms, you can automate tasks, share data between systems, and gain deeper insights into your customer interactions.

If you are looking for HubSpot integration services, and the plethora of options is overwhelming, Appy Pie Automate is the perfect destination. We, at Appy Pie Automate are dedicated to helping businesses integrate HubSpot and other apps with a variety of relevant tools and platforms for CRM, email marketing, social media, etc. A seasoned team of experienced professionals at Appy Pie will work with you to zero in on the HubSpot app integrations perfect for your unique business requirements and set up automated workflows for greater efficiency and productivity.

Some popular HubSpot integrations include Salesforce, Mailchimp, WordPress, and Shopify. With these integrations, you can sync data, automate lead generation and nurturing, track customer interactions across platforms, and more.

With Appy Pie Automate, you can easily connect HubSpot with over 1000+ popular apps, including Gmail, Slack, Mailchimp, Salesforce, Shopify, and more.

Here are some examples of how you can use Appy Pie Automate to automate tasks and streamline your workflows with HubSpot:

  • Automatically create new leads in HubSpot from new form entries in Google Forms or Typeform.
  • Send Slack notifications when a new contact is added to HubSpot.
  • Add new Shopify customers to HubSpot as contacts.
  • Sync Mailchimp subscribers with HubSpot contacts.
  • Create Salesforce leads from new HubSpot form submissions.
  • Automatically add new Trello cards to a HubSpot deal or contact record.
  • If you're interested in learning more about HubSpot integrations and how they can benefit your business, please get in touch with us today. Our team is always here to help and answer any questions you may have. Let us help you take your HubSpot game to the next level!

    Why Should You Use HubSpot Integration?

    There are several reasons why you should consider using HubSpot integration:

    Reason Explanation
    Improved efficiency and productivity HubSpot integration streamlines your marketing, sales, and customer service processes into a single platform, saving time and reducing errors.
    Better customer experience HubSpot integration provides a seamless and personalized experience to your customers across all touchpoints, improving their satisfaction and loyalty.
    Increased data accuracy and insights HubSpot integration captures and tracks data across all stages of the customer journey, providing valuable insights into customer needs, preferences, and behaviors.
    Enhanced collaboration and communication HubSpot integration allows teams to work together more efficiently and effectively with real-time access to customer data and insights, improving communication and alignment.
    Scalability and flexibility HubSpot integration is designed to grow and evolve with your business, allowing you to add new features and integrations as your needs change over time.

    How to use Hubspot Integrations?

    Hubspot Integration Description
    Salesforce to Hubspot Create Hubspot contacts or deals from Salesforce leads, contacts or accounts.
    Google Sheets to Hubspot Add or update Hubspot contacts from new Google Sheets rows.
    Slack to Hubspot Create or update Hubspot contacts from new Slack messages or mentions.
    Shopify to Hubspot Add new Shopify customers as Hubspot contacts.
    Mailchimp to Hubspot Add new Mailchimp subscribers as Hubspot contacts.
    PayPal to Hubspot Create or update Hubspot contacts for new PayPal customers or transactions.
    Trello to Hubspot Create or update Hubspot contacts from new Trello cards or boards.
    Stripe to Hubspot Create or update Hubspot contacts for new Stripe customers or payments.
    Microsoft Teams to Hubspot Create or update Hubspot contacts from new Microsoft Teams messages.
    LinkedIn Lead Gen to Hubspot Add LinkedIn Lead Gen leads as Hubspot contacts.

    To use these integrations with Appy Pie Automate, simply follow these steps:

    1. Sign up for Appy Pie Automate and connect your Hubspot account.
    2. Choose the Hubspot integration you want to use from the list above.
    3. Connect the other app you want to integrate with Hubspot (e.g. Salesforce, Google Sheets, etc.)
    4. Choose the trigger event that will initiate the integration (e.g. new Salesforce lead, new Google Sheets row, etc.)
    5. Map the data fields between the two apps to ensure the correct information is sent to Hubspot.
    6. Test the integration to ensure it is working properly.
    7. Turn on the integration and start syncing data between the two apps.

    How to Integrate HubSpot with Various Apps using Appy Pie Automate?

    You can use Appy Pie Automate as a HubSpot integration service and integrate HubSpot with numerous apps by following the steps below.

    Step Action
    Step 1 Go to Appy Pie Automate website and create an account if you haven't already.
    Step 2 Click on "Connect Apps" on the top navigation menu and search for "HubSpot" in the search bar.
    Step 3 Select HubSpot from the search results and click on "Connect".
    Step 4 Follow the prompts to log in to your HubSpot account and grant Appy Pie Automate access to your HubSpot data.
    Step 5 Once you've connected HubSpot, you can start creating workflows or "Connects" by selecting an app you want to integrate with HubSpot. For example, you can select "Gmail" as the trigger app and "HubSpot" as the action app.
    Step 6 Choose the trigger event for the app you selected. For example, you can choose "New Email" for the Gmail app.
    Step 7 Choose the action event for the HubSpot app. For example, you can choose "Create or Update Contact" in HubSpot.
    Step 8 Follow the prompts to map the fields between the trigger and action events. For example, you can map the "From Email" field in Gmail to the "Email" field in HubSpot.
    Step 9 Once you've set up the workflow, click on "Save" to activate the Connect.
    Step 10 Repeat steps 5 to 9 to create more workflows or "Connects" between HubSpot and other apps.

    If you are looking for some inspiration, here are some of the most popular HubSpot integrations:


    Integration Description Features
    Salesforce Integrate HubSpot with Salesforce to streamline your sales process and improve collaboration between sales and marketing teams. Sync contacts and accounts, track deals, and automate lead scoring and nurturing.
    Slack Integrate HubSpot with Slack to receive real-time notifications and collaborate with your team on customer support tickets and sales deals. Receive alerts, assign tasks, and update deals and tickets directly from Slack.
    Zoom Integrate HubSpot with Zoom to schedule and manage video meetings and webinars, and track attendance and engagement data. Automate meeting scheduling, create and manage Zoom meetings and webinars, and track attendance and engagement data.
    Microsoft Teams Integrate HubSpot with Microsoft Teams to collaborate with your team on customer support tickets and sales deals, and automate tasks and notifications. Receive alerts, assign tasks, and update deals and tickets directly from Microsoft Teams.
    Trello Integrate HubSpot with Trello to track and manage sales deals and customer support tickets, and collaborate with your team on tasks and projects. Create Trello cards directly from HubSpot deals and tickets, and track progress and updates.
    Google Calendar Integrate HubSpot with Google Calendar to schedule and manage meetings and appointments, and automate reminders and notifications. Automate meeting scheduling, create and manage Google Calendar events, and set up reminders and notifications.
    Mailchimp Integrate HubSpot with Mailchimp to automate your email marketing campaigns and track engagement and conversion data. Sync contacts, segment lists, and track email engagement and conversion data.
    Shopify Integrate HubSpot with Shopify to track and manage your e-commerce sales and customers, and automate marketing and sales processes. Sync orders, customers, and products, automate lead nurturing and scoring, and track sales and revenue data.
    Stripe Integrate HubSpot with Stripe to track and manage your online payments, and automate sales and revenue data tracking. Sync payment data, automate revenue tracking, and create and update deals and contacts in HubSpot.
    QuickBooks Online Integrate HubSpot with QuickBooks Online to automate your financial and accounting processes, and track sales and revenue data. Sync invoices and payments, track sales and revenue data, and automate lead nurturing and scoring.

    Examples of Use Cases

    Here are a few examples of use case scenarios for HubSpot integrations:

    Use Case Integration Description
    Sales Collaboration Salesforce Sync HubSpot contacts and deals with Salesforce, and collaborate with your sales team on deal stages, tasks, and activities.
    Marketing Automation Mailchimp Sync HubSpot contacts and lists with Mailchimp, and automate email marketing campaigns based on HubSpot data and engagement metrics.
    Customer Support Slack Integrate HubSpot tickets with Slack, and collaborate with your support team on ticket assignments, updates, and resolutions.
    Webinar Management Zoom Schedule and manage Zoom webinars with HubSpot, and track attendance, engagement, and follow-up actions.
    Social Media Management Hootsuite Integrate HubSpot social media accounts with Hootsuite, and manage social media campaigns, posts, and engagements from one dashboard.
    Project Management Trello Track and manage HubSpot deals and tickets with Trello, and collaborate with your team on tasks, projects, and progress updates.
    Payment Processing Stripe Track and manage Stripe payments with HubSpot, and automate revenue tracking, deal creation, and contact updates.

    What is the Mechanism Behind

    The mechanism behind HubSpot integrations involves using APIs (Application Programming Interfaces) to connect HubSpot with other applications or platforms. An API is a set of rules and protocols that allow different software systems to communicate with each other.

    In the case of HubSpot integrations, the HubSpot API enables third-party applications to access and interact with HubSpot data, such as contacts, companies, deals, tickets, forms, and marketing campaigns. This allows you to streamline your workflow, automate tasks, and leverage data insights to enhance your marketing, sales, and customer service efforts.

    HubSpot also provides integration tools and resources, such as the HubSpot App Marketplace, the HubSpot Connect program, and the HubSpot API documentation, to help developers and users create, customize, and manage integrations. These tools include SDKs (Software Development Kits), webhooks, OAuth (Open Authorization), and API rate limits.

    Appy Pie Automate is an AI-driven integration platform that helps you connect HubSpot with over 1000+ other apps and automate your workflows. Appy Pie Automate offers a no-code integration experience, allowing you to easily set up and manage integrations without any coding knowledge.

    Who can benefit from using HubSpot?


    HubSpot can benefit various individuals and teams across different industries, including:


    1. Marketing Professionals: HubSpot's Marketing Hub aids marketers in optimizing marketing efforts by leveraging customer data insights and real-time analytics. Through email marketing, social media management, and custom HubSpot integrations, they refine campaigns to meet business needs and enhance customer experience.

    2. Sales Teams: HubSpot's CRM integration minimizes manual data entry, empowering sales professionals to utilize customer data insights for personalized interactions. With well planned features like Salesforce integration and real-time analytics, they drive effective sales strategies, thus meeting business needs, and enhancing customer experience.

    3. Customer Support Teams: HubSpot's customer support tools streamline service delivery and enhance customer interactions in real-time. Integrated platforms facilitate communication, ticket management, and issue resolution, ensuring seamless customer experiences that align with overall business needs.

    4. Business Owners and Managers: HubSpot's platform enables comprehensive management of customer interactions and data across various software platforms. Real-time access to customer data informs decision-making, eventually fostering business growth and meeting evolving customer needs.

    5. E-commerce Entrepreneurs: HubSpot's e-commerce integrations optimize marketing campaigns and sales processes, leveraging real-time data insights. Tools for customer engagement enhance the overall shopping experience, hence meeting business needs, and enhancing the customer experience.

    6. CRM Administrators: HubSpot's customizable CRM platform allows administrators to create custom integrations tailored to specific business needs. This flexibility ensures HubSpot meets unique business requirements, maximizing its effectiveness in managing customer data and interactions across software platforms.

    7. Digital Marketing Agencies: HubSpot's platform aids agencies in managing multiple clients' campaigns with real-time analytics and custom HubSpot integrations. They drive results by showcasing the value of services and delivering exceptional customer experiences that meet business needs.


    This is only a small subsection of the vast variety of users who can benefit from using HubSpot. However, any business or organization that needs to improve their customer relations can use HubSpot to achieve their goals.

Step By Step HubSpot Integration Guide

A Step-By-Step Guide to HubSpot Integration


  1. To start setting up HubSpot integration using Appy Pie Automate, click on Connect HubSpot to your favorite apps. Next, create an account on Appy Pie Automate or log into your existing account to get started.


  1. Select the most relevant trigger event from the multiple options here and click Continue. Next, you will have to select a HubSpot account.


  1. Now, a pop-up will appear that will ask you to Log into your HubSpot account, further, you need to Add to Server and click Continue.


  1. Click the Connect an Account button and enter the credentials for the HubSpot account you want to start integrating with other apps using Appy Pie Automate.


  1. As a last step you will need to reconfirm the HubSpot account you are authorising Appy Pie Automate to integrate with other apps. Click on Continue to complete the set up.



Major HubSpot Integrations for Workflow Automation

Major Hubspot Integerations - Appy Pie
One of the famous market analysts truly quoted that it takes months to find a customer and seconds to lose one. Maintaining a healthy relationship with customers is necessary for any business. Customers at every point of time should be nurtured properly. Businesses nowadays deploy Customer Relationship Management (CRM) systems in their workflows to easily serve their customers.*HubSpot is one of the leading CRM tools that can help your business maintain a seamless relationship with your customers. However, if you integrate HubSpot with other business-related software, it can increase the productivity and efficiency of teams while managing customers.Let us explore the major HubSpot integrations that can take your business to all-new levels.A Complete Guide to Major Hubspot Integrations

Major HubSpot Integrations You Need to Know

In this technology-driven era, workflow automation is the need of any business. Automating various business workflows can save your employees from regular repetitive tasks and gives them more time to strategize. Integrate Hubspot with AppsBy integrating HubSpot with other software, you can easily automate your business tasks. Let us explore some of the major integrations that you can set up for your business.
  1. HubSpot Slack Integration
  2. Slack is one of the leading team collaboration software that is basically used to communicate within your team. The best part about this software is that it can be integrated with other apps like HubSpot and help businesses smoothen their workflows.

    For instance, you are using HubSpot CRM to manage the customer feedback system. Without integrating HubSpot with Slack, you need to manually check your website and other platforms for customer feedback at regular intervals. However, if you choose HubSpot as a trigger app and authenticate it with third-party workflow automation software like Appy Pie Automate, every time a customer writes the feedback, concerned employees will directly get notified on their Slack accounts.

  3. HubSpot Google Contacts Integration
  4. Google Contacts had made the syncing of contacts across all our devices easy. Even if you lose your phone, you need not worry about the contacts saved in that device. Google Contacts helps you safely back up your contacts in the cloud. Let’s see how integrating Google Contacts with HubSpot CRM can help you automate this task.

    Suppose a new visitor landed on your website page and shared contact details with your team. (obviously, you are managing visitors with the help of HubSpot CRM). To store their details in your phonebook, you need to enter them manually. However, if you integrate HubSpot CRM with Google Contacts, as soon as a new contact detail is entered or old is updated on any of your business-related platforms, your contact list will be updated automatically.

  5. HubSpot Microsoft Teams Integration
  6. Microsoft Teams is one of the leading software that lets your team have a threaded conversation, meetings, video conferencing, and much more. The software can be integrated with various other software and help you automate your regular business workflows.

    Real-time conversation with users is important for your sales, marketing, and services teams for the growth of a business. If you integrate HubSpot CRM with Microsoft Teams, every time a user interacts with your dedicated business platform like website, social media account, etc, the concerned team will be notified immediately on their Teams account. By notifying teams, it would be possible for your business to communicate with users in real-time and assure seamless experience of customers.

  7. HubSpot Gmail Integration
  8. Gmail is an intuitive and easy-to-use email software that keeps your messages safe and secure. Since 2004, Gmail has revolutionized the way businesses and individuals used to send emails to each other.

    Integrating HubSpot with the company’s Gmail account can help your business send one-to-one emails from CRM, reply directly from HubSpot, and much more. Also, you need not spend time sorting out through emails and then replying to them accordingly. You just need to set HubSpot as a trigger app and authenticate via third party software like Appy Pie Automate. Then, you need to set up Gmail as an action app and trigger action for automating the workflow. And you are done!

  9. HubSpot Salesforce Integration
  10. Salesforce is the powerful cloud-based CRM software that helps in building long-lasting relationships with customers after understanding them carefully. It assures that your every customer interaction will ultimately result in growing profits for your business.

    You might be wondering that what is the use of integrating two CRM software i.e., HubSpot and Salesforce. HubSpot with Salesforce integration can result in better database management, richer lead intelligence, and efficient revenue reporting.

    For example, you have set up the master database of all your visitors, users, and customers in HubSpot CRM. You had deployed Salesforce for managing the data on which your team is currently working. Every time an action is taken over the database managed on Salesforce; you need to manually enter the changes on HubSpot CRM. However, if you integrate both the CRMs, every change that takes place in the database managed on Salesforce will automatically get updated on HubSpot CRM.

  11. HubSpot Zoom Integration
  12. Zoom is one of the popular cloud-based software for video communications, conferencing, and webinars. It has become the new medium to generate leads, disseminate new updates among users, and retaining customers for a long.

    Integrating Zoom with HubSpot CRM can be helpful in organizing and managing webinars. You can automatically add video conference links to the meeting schedules mentioned in HubSpot and automatically add registrants to Zoom webinar. You just need to remember that you cannot connect multiple Zoom accounts to HubSpot and need to set up HubSpot as a trigger app while Zoom as the action app.

  13. HubSpot Shopify Integration
  14. Shopify is an e-commerce platform that helps your business sell your products online, on Facebook, or in person. It offers various tools to customize your e-commerce software as per your business requirements.

    By integrating Shopify with HubSpot, your business can generate more traffic and increase revenue from an existing customer base. Your financial teams can easily analyze the Shopify data like average order values, abandoned cart recovery, and much more in HubSpot as integration will allow the automatic syncing of data between Shopify and HubSpot.

Summing Up

In the present era, it has become necessary to automate some of your business tasks. It won’t only help you increase the efficiency but also spare more time for you to decide the further business strategies.

Appy Pie Automate can help you in integrating thousands of business-related software and automate the workflows. You need no technical knowledge to combine two software but are just required to follow the step-by-step guide mentioned in the software itself. So, for every major HubSpot integration and many more integrations, you can try Appy Pie Automate now!

Page reviewed by Abhinav Girdhar  | Last Updated on July 14, 2024, 11:12 am
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